AGENDA
Wednesday, September 9, 2009 |
| Afternoon |
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Optional on-site meetings with Pluck product, services and executive teams |
| Evening (6:30pm 9:30 pm) |
| 6:30 pm |
Welcome Reception (Cocktails and Appetizers)
Malverde, 400 West 2nd Street (behind City Hall), short walk or pedal taxi ride |
Thursday, September 10, 2009
Note: All daytime events are at The Driskill Hotel |
| Pre conference (7:45 am 8:30 am) |
| 7:45 am |
Registration and Networking Breakfast |
| General Session (8:30 am 12:00 pm) |
| 8:30 am |
Welcome
Presenter: Steve Semelsberger, SVP and General Manager, Pluck
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| 8:45 am |
Opening Remarks
Presenter: Richard Rosenblatt, Co-Founder, Chairman and CEO, Demand Media
|
| 9:15 am |
Social Influence Marketing
Presenter: Shiv Singh, Vice President and Global Social Media Lead, Razorfish
|
| 9:35 am |
Authenticity 2.0: Fueling Digital Growth
Presenter: Brooke Burke, Co-CEO, ModernMom.com
|
| 9:55 am |
What "Social Speed" Means to USA Today
Presenter: Joel Sucherman, Director, Product Innovation, USA Today
|
| 10:15 am |
Networking Break |
| 10:45 am |
Pluck's Social Media Technology: What's New and Whats Coming
Presenter: Jason Jaynes, Director of Product Management, Pluck
|
| 11:15 am |
Company Vision
Presenter: Dave Panos, CEO and Co-Founder, Pluck
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| Lunch and Learn (11:45 pm 1:00 pm) |
| 12:15 pm |
The World Wide We
Presenter: Byron Reese, Chief Innovation Officer, Demand Media
|
| Afternoon (1:00 pm 6:00 pm) |
| 1:00 pm |
Business Track
Crafting a Social Media Strategy That Captures Your Audience's Passion
Successful social experiences don't happen by accident. Behind every thriving community there's a clear understanding of the audience and a well-considered strategy for engaging and connecting to that audience. This session will examine some particularly successful communities and the strategic considerations that drove their successes.
Presenter: Brett Andrew, Vice President of Business Development, Pluck
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| 1:00 pm |
Practitioner Track
Social Reputation: Surfacing and Motivating Your Community's Leaders
Pluck's Rewards module lets you define community behaviors that are linked to your larger business objectives, and then identify and reward visitors who exhibit those behaviors. This session provides a tour of Rewards, shows it in use, and offers some best practices for managing social reputations in your community.
Presenter: Gabe Dennison, Product Marketing Manager, Pluck
|
| 1:00 pm |
Developer Track
Implementing the New Pluck Widgets (Part 1)
This is the first part of a two-session exploration of Pluck's new template-driven widgets. In these two sessions we will explain (and demo)
- the user experience considerations that drove the redesign of Pluck's widgets
- how to deploy the widgets using Pluck's new Open RESTful APIs and Presentation Rendering Engine
- how Pluck's new tools provide greater configuration, customization and extension flexibility
Presenters:
Jason Crickmer, Senior Director, Global Implementation Services, Pluck
Alex Jones, User Experience Manager, Pluck
Matt Mitchell, Senior Solutions Architect, Pluck
|
| 2:00 pm |
Business Track
The Social Media Destination: Pluck Customers Who Thought Outside the Box
For Pluck customers who want to push the envelope on unique social media experiences, this session offers some successful, alternative, unique models. If you're interested in real-world examples of highly social destination sites, or sticky social experiences with "killer" applications that keep people coming back, this session is for you.
Presenter: Tim Prukop, Vice President of Sales, Americas, Pluck
|
| 2:00 pm |
Practitioner Track
Best Practices for Building Community
Dynamic, thriving social experiences aren't born, they are crafted. They are the product of thoughtful design, encouragement, enablement and management. In this panel presentation we'll feature community launch and growth best practices as exemplified by an assortment of diverse and creative Pluck customers.
Moderator: Charlie Holliday, Senior Account Manager, Pluck
Panelists:
Julie Campistron, Vice President of Community, Demand Media
Paul Hyland, Executive Producer, Edweek.org
Lauren Lamb, Social Media Product Manager, Belo
|
| 2:00 pm |
Developer Track
Implementing the New Pluck Widgets (Part 2)
This is the second part of a two-session exploration of Pluck's new template-driven widgets. In these two sessions we will explain (and demo)
- the user experience considerations that drove the redesign of Pluck's widgets
- how to deploy the widgets using Pluck's new Open RESTful APIs and Presentation Rendering Engine
- how Pluck's new tools provide greater configuration, customization and extension flexibility
Presenters:
Jason Crickmer, Senior Director, Global Implementation Services, Pluck
Alex Jones, User Experience Manager, Pluck
Matt Mitchell, Senior Solutions Architect, Pluck
|
| 2:45 pm |
Networking Break |
| 3:15 pm |
Business Track
Social Bridging and Its Importance to Your Business
You may have heard about Pluck's integration with Facebook and Twitter without fully understanding its ramifications. In this panel presentation we'll explain the very compelling reasons why the larger Social Web – including Facebook, Twitter, Yahoo! and a host of other social destinations – should be on your radar. We will better understand the impact and value from two customers who have put Social Bridging in practice, and hear from Facebook and Yahoo! why now is the time to build social bridges.
Moderator: Jason Jaynes, Director of Product Management, Pluck
Panelists:
Johanna Hoadley, Senior Project Manager, SFGate.com
Robert Quigley, Social Media Editor, Austin American Statesman
Josh Elman, Platform Program Manager, Facebook
Greg Cohn, Director of Strategy and Business Development, Yahoo!
|
| 3:15 pm |
Practitioner Track
Best Practices for Community Moderation
Ensuring that social media applications are used appropriately and positively can be tricky. In this practical session we'll discuss proactive versus reactive content screening, handling abusive users – including trolls and spammers – and other challenges. We'll also share tips and tricks whose value has been demonstrated at Pluck-supported and other destinations.
Moderator: Beth Yehaskel, Senior Account Manager, Pluck
Panelists:
Rory Moulton, Online Editorial Director, Colorado Mountain News Media
Maz Nadjm, Online Community Product Manager, British Sky Broadcasting
Karen Stephens, Product Manager, Social Media, CBC
|
| 3:15 pm |
Business Track
Using CoveritLive to Create Live Social Web Events
CoveritLive – a rapidly growing social media company with which Demand Media has a strategic relationship – offers an amazing service for creating and hosting large-scale, long-lasting, live social events on the Web. Come to this session to see how CoveritLive works, to learn how it can enhance and complement any Pluck social media implementation, and to hear about the CoveritLive roadmap.
Presenter: Keith McSpurren, Founder and President, CoveritLive |
| 4:15 pm |
Business Track
Content: The Spark That Ignites Social Experiences
On the Internet everyone is a publisher. Social media tools connect visitors to your digital property. But search engine-inspired content is the key to attracting those visitors in the first place. This session will help you understand your content sourcing options – content your visitors create, content you create, content that is outsourced to third party professionals – and the cost and value of each.
Presenter: Steven Kydd, EVP, Demand Studios, Demand Media
|
| 4:15 pm |
Practitioner Track
Social Valuation: Measuring Community Activity and Participation
With its standard reports and its record of events and activities, Pluck's Analytics module gives community managers and business stakeholders tools for measuring community health and value. This session will dive into Analytics, explore its capabilities, and offer some best practices for measuring social media projects.
Presenters:
Jeff Branc, Senior Director, Global Account Services and Support, Pluck
Dean Burris, Senior Product Manager, Pluck
Lamont Crook, Genesis Accreditation Manager, Omniture
|
| 4:15 pm |
Developer Track
Social Bridging: Technical Tips and Tricks for Integrating Pluck with the Social Web
This session follows up on the Social Bridging session in the Business Track with a hands-on technical guide to making Pluck implementations work with third-party services like Twitter, Facebook, and Yahoo!. We'll walk through the setup and configuration process, highlight the Pluck Social Networking API ("SNAPI"), and walk through example integration points of social bridging on a site.
Presenter: Glen Ford, Senior Solutions Engineer, Pluck
|
| General Sessions (5:15 pm 6:00 pm) |
| 5:15 pm |
Recognizing Social Media Excellence: The Pluckies
Join a collection of special guests as we showcase, recognize and award innovative Pluck customers across a variety of categories, including Best Social Media Design, Best Community Marketing, Most Innovative Implementation, Most Compelling Monetization, and more.
Presenter: Steve Semelsberger, SVP and General Manager, Pluck
Moving at Social Speed
Presenter: Joe Perez, EVP, Product Marketing and Community, Demand Media |
| Evening (7:00 pm 9:00 pm) |
| 7:00 pm |
Socialize Celebration & Dinner
The Belmont, 305 W. 6th Street, short walk from The Driskill Hotel |
Friday, September 11, 2009 |
| Morning (8:00 am 12:00 pm) |
| 8:00 am |
Attendance-optional Open House and Meet the Experts Sessions
Pluck Austin Headquarters, 200 Academy Drive |
Socialize At A Glance
Dates
September 9 11, 2009
Location
Austin, TX
Venue
The Driskill Hotel
604 Brazos St
Austin, TX 78701
(800) 252-9367
www.driskillhotel.com
Who Should Attend
Pluck customers, prospects and partners
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